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THE DIGITAL WEALTH DIGEST PRESENTS
Silverback Social CMO John Zanzarella
- John Zanzarella On The Digital Wealth Digest
Get Ready to be Inspired by John as he discusses Digital Marketing in 2016 and beyond.
- John Zanzarella On The Digital Wealth Digest
Get Up Close and Personal with John as he shares his experiences in the Digital World...
Experience
Silverback Social, LLC
October 2013 – Present (2 years 5 months)
We're an award winning digital marketing agency. We enable brands to meet their consumers where they live (on social).
VIRAL PROGRAMMING | INFLUENCER ACTIVATION
Social media celebrities and influencers are the new digital version of the Hollywood elite. Driving pop-culture, and compelling audience to engage at depth no brand has ever seen. For our partners, we create moments where they may speak to their consumers in the dialect they comprehend.
THOUGHT LEADERSHIP
It’s time to start taking charge of your career. Technology and social media means that it’s now easier than ever to build a personal brand, and stand out from the crowd. Silverback Social, will help you generate the appropriate content in the most powerful places to help you become a thought leader in your industry. Whether you’re looking to move jobs, get a promotion, or start your own business, Silverback Social will help you do what you need to get there.
BRAND STRATEGY
We tell stories by creating custom and compelling content. Tapping our partners into the core passions of it’s consumers while telling an appropriate brand message in the appropriate brand voice.
SOCIAL PUBLISHING
Compelling custom social content. On site, behind the scenes, and in places you didn’t even know you were necessary. We create the content your audience is looking for. We disseminate across appropriate channels, engage, and report.
SOCIAL CONSULTING
There’s always another level – We help you find it. We deploy our team to see where you are and to find where you want to be. Intensive Ideation + Competitive Analysis + Stakeholder Input = Multiple easily executable ideas designed with your goals in mind.
MEDIA BUYING
We amplify this work via creative media buying, engaging influencers, social celebrities and tastemakers. Creating a prodigious branded viral loop. Whether it’s a brand campaign or live custom content you want to throw gas on the fire.
CEO
Westchester Digital Summit
November 2012 – Present (3 years 4 months)
The Westchester Digital Summit was named by Forbes as one of the "Conferences to keep you ahead of marketing trends in 2015".
Key power digital executives are drawn to the posh Westchester surroundings, and entrepreneurs are energized by access to the greatest minds in tech.
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